3 Reasons to Get Listed in a Directory
It probably seems like a simple piece of advice but I’ll say it anyway: Get listed in a directory.
Comments are off for this post6 steps to world domination
This post title is a little extreme but there’s a good reason for that. I’ve just finished reading 279 days to overnight success by Chris Guillebeau. His six steps to world domination are actually a part of an earlier manifesto document but I think they are key and worth bringing to your attention here.
Comments are off for this postThe high road and the low road
It was refreshing to read on Seth Grobin’s blog that he agress that taking the high road (as suggested in my Be up market post) is a good idea and is working well for some very large and very successful businesses. Read more
Comments are off for this postThe cost of usability problems
If you run any sort of e-commerce site you must read The $300 million button by Jared Spool. The lesson to be learned is that it is very important to examine how your customers (or potential customers) use your site and what they like and dislike about it.
Comments are off for this postBe up market
I’ve just watched an episode of All Over the Shop with Geoff Burch in which he encouraged three retailers to move from mid-market to up-market. Because it was a TV program they dutifully took his advice and transformed their stores. Unfortunately we didn’t get to see any real results – did they actually make more money?
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