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	<title>Get Noticed Online</title>
	<link>http://www.gettingnoticedonline.co.uk</link>
	<description>Online marketing for small businesses</description>
	<lastBuildDate>Fri, 02 Oct 2009 12:11:08 +0000</lastBuildDate>
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		<title>3 Reasons to Get Listed in a Directory</title>
		<description><![CDATA[It probably seems like a simple piece of advice but I&#8217;ll say it anyway: Get listed in a directory.
Online directories are a great way of directing people from loads of different sites back to yours. I would definitely recommend you get started with a listing in the Yellow Pages because lots of people use that [...]]]></description>
		<link>http://www.gettingnoticedonline.co.uk/blog/2009/05/3-reasons-to-get-listed-in-a-directory/</link>
			</item>
	<item>
		<title>6 steps to world domination</title>
		<description><![CDATA[This post title is a little extreme but there&#8217;s a good reason for that. I&#8217;ve just finished reading 279 days to overnight success by Chris Guillebeau. His six steps to world domination are actually a part of an earlier manifesto document but I think they are key and worth bringing to your attention here.


Create a [...]]]></description>
		<link>http://www.gettingnoticedonline.co.uk/blog/2009/04/6-steps-to-world-domination/</link>
			</item>
	<item>
		<title>The high road and the low road</title>
		<description><![CDATA[It was refreshing to read on Seth Grobin&#8217;s blog that he agress that taking the high road (as suggested in my Be up market post) is a good idea and is working well for some very large and very successful businesses. I think the reason many people take the low road is because it appears to be [...]]]></description>
		<link>http://www.gettingnoticedonline.co.uk/blog/2009/03/the-high-road-and-the-low-road/</link>
			</item>
	<item>
		<title>The cost of usability problems</title>
		<description><![CDATA[If you run any sort of e-commerce site you must read The $300 million button by Jared Spool. The lesson to be learned is that it is very important to examine how your customers (or potential customers) use your site and what they like and dislike about it.
What do you know about your customers? Have [...]]]></description>
		<link>http://www.gettingnoticedonline.co.uk/blog/2009/01/cost-of-usability-problems/</link>
			</item>
	<item>
		<title>Be up market</title>
		<description><![CDATA[I&#8217;ve just watched an episode of All Over the Shop with Geoff Burch in which he encouraged three retailers to move from mid-market to up-market. Because it was a TV program they dutifully took his advice and transformed their stores. Unfortunately we didn&#8217;t get to see any real results &#8211; did they actually make more [...]]]></description>
		<link>http://www.gettingnoticedonline.co.uk/blog/2008/12/be-up-market/</link>
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